Field I am interested in going into: Digital Marketing
Resources: American Marketing Association
Webinars they are holding in the near future: “Ensure Your Website Project is a Success,
Not a Statistic”
-Helps with websites resigns, marketing projects
Another webinar: “Phone Call Conversations: The Secret to Digital Marketing Success in
2022”
Description from the website:
● How brands optimize digital marketing to drive more valuable calls
● Marketing strategies for better call experiences and conversion rates
● What data to capture from calls and how to use it to transform your ROI
Webinar: “Consumer and Market Intelligence in 2022: What’s Impacting Your Brand
Health?”
Description from the website: What is continuous consumer and market intelligence?
1. Application and benefits to brand health, competitive intel, product innovation,
campaigns, trend analysis, crisis management, and customer care
2. How to continuously monitor the market – technologies, data sources, techniques
3. The hierarchy of continuous market intelligence – how successful organizations
begin and grow their use
Sales and Management Executive International (SMEI)
A nonprofit association for sales and marketing. They host educational webinars to boost
knowledge and skills on marketing.
Event I would like to attend: “Digital Marketing That Actually Works Right Now”
Description: “In this session we’ll cover options and strategies for an online presence that
stands out and is executed based on impact. Krista Neher, digital marketing pioneer and
author of five books, including Digital Marketing That Actually Works will guide you
through determining what does, indeed, actually work right now.”
Another SMEI VIdeo: “Keeping Your Customers Informed During the Pandemic – Digital
Communications in the Age of COVID-19” https://catalogue.smei.org/item/keeping-customers-informed-pandemic-digital-communications-age-covid19-353587
Description: “Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn
the key steps you need to consider when creating your strategy. It starts with an inventory of
the channels you have and gaps that may exist. With time of the essence, we’ll then examine
quick wins for businesses and ways to effectively get your message across.”
Social Media Club (SMC)
Link to website: https://socialmediaclub.org/event/data-management-privacy-the-laws-affecting-your-organi zation/
SMC is a nonprofit organization that focuses on ensuring diversity of opinion and perspective on social media. They “expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices.” They bring together
individuals in the media industry who are consuming or creating it.
The organization would be a great club for me to join so when I am marketing for future clients, I can understand the ethical part behind it. Since I want to do marketing on all platforms and a main one would be social media, this would ensure I am contributing to a healthier, more positive environment online. They are influencing the future in the best way possible by
telling people who consume and create the media to listen to their values and respect those
values. They have guest speakers talk about how Ad Techs can be useful or harmful.
They hold meetings with Social Media Managers, experts on marketing and advertising,
Social Media data, and more. An event I would be interested in going is a meeting on social
media trends for the upcoming years and how a marketer could find a client.
LinkedIn- Career Development- These are links to classes that would help me with my
marketing major specifically.
https://www.linkedin.com/learning/paths/master-digital-marketing
https://www.linkedin.com/learning/paths/become-a-digital-marketing-specialist
https://www.linkedin.com/learning/digital-marketing-trends
